Today let’s talk about a store named Verdem. What is this store you may ask?
Verdem is a celebration of all that is beautiful about you. They have brought together a collection of skin care, make up and fragrances that, with every application, will love your skin so you will love the skin you’re in.
The Verdem logo, the swan, represents magestic elegance and the supreme perfection of natural beauty. At Verdém, from the selection of our products to the advice and care they offer, they embrace this idea. Even the location in the beautifully restored Queen Victoria Building, George St, Sydney reflects the elegance and sophistication of their clientele.
I took some time to interview the owner of Verdem, the one and only, Magen. Below is our 7 minutes with Magen.
Q: What made you start Verdem?
Magen: Treating skin has been something I have done for many years. I’ve worked with many different brands and understanding the client’s needs is the most important thing to me. This was when I decided to open up my own shop to answer some of the needs of the clients. With Verdem I was able to focus on collecting the best products from around the world which are able to address many clients’ needs.
Q: What makes Verdem different?
Magen: Verdem has a very different concept to other stores. Everything that we do during a facial treatment here is able to be taken home and done by the client themselves. The handmade facials use no devices and only use natural solutions. All products sold in the stores are paragon free and not tested on animals. Everything is gentle on the skin.
Q: What is your favourite product our of the whole store?
Magen: The Venofye drone bee range.
Q: Do you find that you are beginning to educate a lot of young men about skincare?
Magen: Yes, having them try the product definitely helps them to understand the importance of skincare. Men aged 25-40years use Verdem products.
Q: What challenges have you faced since opening Verdem?
Magen: The main problem is when you get people who are uneducated about skincare. These people tend to buy luxury products in department stores purely because of a brand name but don’t understand the quality of what goes into certain products.
Q: What are the next steps for you and for Verdem?
Magen: We are still building the concept of Verdem and improving materials such as explanations and booklets. We aim expand in a couple of years and have better facial services and unique treatments.
Q: Have all the products in store been personally tested by you?
Magen: Yes, we have a close knit of 10 skincare experts and all products are personally tested by us before accepted and put onto our shelves.
Well there you have it! 7 minutes with Magen of Verdem.
I hope you enjoyed reading about Verdem and our time with Magen.