beauty, lifestyle


July 3, 2017

Today let’s talk about a store named Verdem. What is this store you may ask?

Verdem is a celebration of all that is beautiful about you. They have brought together a collection of skin care, make up and fragrances that, with every application, will love your skin so you will love the skin you’re in.

The Verdem logo, the swan, represents magestic elegance and the supreme perfection of natural beauty. At Verdém, from the selection of our products to the advice and care they offer, they embrace this idea. Even the location in the beautifully restored Queen Victoria Building, George St, Sydney reflects the elegance and sophistication of their clientele.

I took some time to interview the owner of Verdem, the one and only, Magen. Below is our 7 minutes with Magen.

Q: What made you start Verdem?
Magen: Treating skin has been something I have done for many years. I’ve worked with many different brands and understanding the client’s needs is the most important thing to me. This was when I decided to open up my own shop to answer some of the needs of the clients. With Verdem I was able to focus on collecting the best products from around the world which are able to address many clients’ needs.

Q: What makes Verdem different?
Magen: Verdem has a very different concept to other stores. Everything that we do during a facial treatment here is able to be taken home and done by the client themselves. The handmade facials use no devices and only use natural solutions. All products sold in the stores are paragon free and not tested on animals. Everything is gentle on the skin.

Q: What is your favourite product our of the whole store?
Magen: The Venofye drone bee range.

Q: Do you find that you are beginning to educate a lot of young men about skincare?
Magen: Yes, having them try the product definitely helps them to understand the importance of skincare. Men aged 25-40years use Verdem products.

Q: What challenges have you faced since opening Verdem?
Magen: The main problem is when you get people who are uneducated about skincare. These people tend to buy luxury products in department stores purely because of a brand name but don’t understand the quality of what goes into certain products.

Q: What are the next steps for you and for Verdem?
Magen: We are still building the concept of Verdem and improving materials such as explanations and booklets. We aim expand in a couple of years and have better facial services and unique treatments.

Q: Have all the products in store been personally tested by you?
Magen: Yes, we have a close knit of 10 skincare experts and all products are personally tested by us before accepted and put onto our shelves.

Well there you have it! 7 minutes with Magen of Verdem.

I hope you enjoyed reading about Verdem and our time with Magen.

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  • Jessie July 4, 2017 at 2:11 AM

    Amazing Store!! Love the packaging of Verdem products, they look so luxury!! How great is it to be able to take all those facial treatment products home and do it ourselves? saves us time to travel to the facial salon and probably saves money too!!! I definitely need to check out their store when i’m in town next time.

    xx, Jessie

  • Lana July 4, 2017 at 3:30 AM

    Such an amazing and unique brand! It is nice when people understand and truly love what they do. I like the the concept that you can do salon treatment at home by yourself. It can save a lot of time. Would like to try some of Verdem products.

  • Thomas Falkenstedt July 4, 2017 at 4:38 AM

    7 very valuable minutes at that as I think it’s lovely a company like Verdem actually realizes there’s a huge demand for skincare products for men in the specific age group mentioned (I’m right in there, but I’m an exception as I’m into them anyway). I’m noticing how “the everyday man” more and more craves products that are made for them and are picky about what products they use so these handmade are a great way to introduce men to the wonderful world of skincare. Thanks for sharing this brand with us, Mandy!
    Thomas xx

  • Jennifer Quattrucci July 4, 2017 at 5:17 AM

    Dear Mandy,
    It was so awesome to see this post about Verdem today as I was actually thinking about maybe trying one of the common brands of masks available. It’s so wonderful that these are formulated so naturally and without any devices. I definitely would love to try Verdem. Thank you so much!
    Yours truly,

  • Britta July 4, 2017 at 5:30 AM

    Verdem sounds like a great brand! I love the packaging and especially the swan logo! Looks so luxe.
    7 minutes well spent! So cool that cmyou got to interview him.
    I know my husband is always looking for a new skincare line because there is not enough out there for men.
    I will definitely mention Verdem to him!

  • Sheree July 4, 2017 at 4:11 PM

    Such a great read about the challenges and insights about opening a beauty store. Verdem sounded like a very great store and brand with variety of products for everyone. You sure got a lot of topics covered in 7 minutes and what a great interview this is. Thanks for sharing the brand and the story behind the brand.

    xo Sheree

  • Vanessa Berlin July 4, 2017 at 7:34 PM

    Wow this is awesome! I loved reading about the Verdem brand. It truly sounds amazing because it has a huge variety 0f items I’m really interested to try out. I learned so many awesome things in the 7 minutes. The logo is so gorgeous and I really love it. Thank you so much for sharing the story of this brand. I really enjoyed reading about it! by the way, I miss your rqainbow hair, hahaha, I loved it!

    Vanessa, xo!

  • Michelle July 4, 2017 at 9:35 PM

    Wow great interview Mandy! I’ve actually never heard of Verdem before but now they are on my list of brands to try! Everything sounds so luxurious and the packaging is just gorgeous. I love the idea that I can take the products home and give myself a facial – without any contraptions. And how clever is an interview in 7 minutes – I love that challenge!

  • Natalia k July 4, 2017 at 10:38 PM

    Great interview ,I really like the questions you asked and the packaging is so luxe, you can really tell that the owner has a passion and vision for Verdem.
    If I lived in Sydney I’d be heading straight there! I really want to try the bee range it sounds amazing.
    Natalia k

  • Jacqueline July 5, 2017 at 6:14 AM

    What an awesome store! I love the Q &A and would totally go there with an open mind. It’s so true. A lot of people including myself just buy things because they’re name brand and aren’t educated on skincare but it sounds like they would be willing to let you know the benefits of using their product. I’ll have to check them out

  • Christine Kong July 5, 2017 at 8:56 AM

    Ohhh, I love anything skincare and I totally agree that it’s not necessarily the price that you pay that makes products good for you. I love that Verdem creates skincare that you can take home and apply on a daily basis yourself without having to go to a spa or treatment. The packaging of these products are also so clean and minimal and I love the luxe look of them. This is a great quick Q&A but really learned a lot about the brand and their products. Thanks for the introduction. xoxo, Christine

  • Tandya July 5, 2017 at 2:44 PM

    This store sounds amazing! I love that all of the products used during their treatments can be taken home! I have spent so much on products that are “name brand,” only for them to not work for me, or make me break out! I also love that these are luxurious, but affordable.

    Thank you!

  • Open Kloset July 5, 2017 at 9:53 PM

    Hey Sweetheart:)
    How are you?
    I am obsessed with Skincare, so Happy that you showed Verdém, Love the Packaging and sounds sooo Interesting and Luxurious:)
    Definitely want to try:)
    And the “Love your Skin” motto:)
    Love the Q & A , I learned sooo much about the Brand:)
    It was Amazing to read this all:) Fantastic Job:)
    Love Kisses
    Open Kloset By Karina
    Wish you Amazing Day

  • Gina Diaz July 6, 2017 at 8:33 AM

    Thank you for this great introduction to this amazing brand! it is actually the first time I hear about Verdem. I love buying products for my skin very often and also trying new things. I do like to go to the beauty salon or spa, Verdem sounds truly like a great option for me. Will be checking their site pretty shortly!

    Have a lovely day! 🙂

    xx. Gina

  • Katya Bychkova July 6, 2017 at 2:29 PM

    It’s not easy at all to build and establish a beauty brand and it seems like Verdem did such a spectacular job! I truly enjoyed reading your interview and look forward to further explore the brand! Thanks so much for the inspiration! Have a lovely day! Xoxo

  • Lily Rose July 6, 2017 at 3:39 PM

    Verdem is such a lovely store and I loved learning about the products. The swan logo is so elegant, sophisticated and well thought out. I adore that. And I agree with everything Magen said about educating women about skincare products. Women buy expensive brands without actually knowing what’s in them and go to get expensive treatments but can’t repeat the procedures at home. That’s why we need stores like Verdem. I need to bookmark this page and check out the place when I visit Sydney!

    -Lily from With Love Lily Rose

  • Helen Chik July 6, 2017 at 10:28 PM

    Loved getting an insight into the business and like that the team is so close knit. I agree that a lot of the time people invest in skincare brands that have no backing in their technology and rely solely on their brand and their packaging.

    Can’t wait to try their products!

    Helen xx

  • Diana July 7, 2017 at 12:18 AM

    I love a lux touch on their packing. I never tried their products, but it was interesting to read and understand more about Verdem. Thank you for share.

  • Ana Vukosavljevic July 7, 2017 at 12:48 AM

    What a great interview Mandy, you did a great job for such a short period of time. I’ve never heard about this brand! It looks very interesting, it’s nice to see that they have makeup as well. I would love to try their eye cream! I hope they ship to Serbia.

  • Darya July 9, 2017 at 7:58 AM

    I like the Logo of this brand. And your interview is a good example for all journalists. I’m very enthusiastic to see more interviews on your blog soon!


  • Aimara July 11, 2017 at 10:38 AM

    Great interview Mandy! I have never heard about Verdem before and I love what it stands for and how it’s all represented by their logo. I couldn’t agree more with Magen, what a pleasure!
    Also, love the packaging so much!!!!
    You totally killed it with the questions by the way! Great job for such a short period of time.
    Thanks for sharing girl!

  • Maggie July 20, 2017 at 8:05 AM

    Verdem sounds like the thing that we exactly need in today’s society. I was guilty of purchasing high end brands at department stores just because of the name, but I had no idea what I was putting onto my skin. Recently, I started paying more attention to the ingredients list rather than the brand name. There are so many toxic ingredients that the beauty industry tries to mask and it’s kind of scary. I really enjoyed reading this interview and I hope I find something like this in the U.S.!


    Maggie S.

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